RedLine7
One platform replaces ReverseRisk, CorePlus, and Impel — at 90% less cost.
Request AccessCurrently onboarding dealer groups by invitation.
The Problem
Dealers pay $300K+ per year across tools that don't talk to each other.
$40K/yr
ReverseRisk
GL analytics only. No vendor drill-down. No miscode detection. Reynolds-only — doesn't work with CDK.
$120K/yr
CorePlus
Vendor management only. No CRM, no customer intelligence, no analytics dashboards.
$60–180K/yr
Impel AI
CRM automation. Can't route leads across stores. No GL analytics. No financial reporting.
None of these talk to each other. GMs waste hours daily pulling reports from multiple systems. Controllers export GL data manually. Nobody sees the full picture.
What RedLine7 Does
Six capabilities. One login. Every department.
Find Money in Your GL
13 automated miscode detection rules catch miscategorized expenses the first day. TV stations coded as digital retailing. Phone systems coded as advertising. Typically $50–100K found in the first month — pays for the entire year.
Know Every Customer
Automatic Platinum/Gold/Silver tiers based on purchase history. Defection risk alerts when a top customer shops a competitor. Multi-store recognition — customer at Store A is recognized instantly at Store B.
Score Every Lead
Every lead scored 0–100 across five factors before a human touches it. HOT leads route to your closer immediately. Service-to-sales detection flags customers in your shop right now who also submitted a lead online.
F&I Deal Intelligence
Before the customer sits down, the F&I manager knows their product affinity. “Lead with VSC — they bought it every time.” PVR tracking against the $1,800 benchmark. Daily, not month-end.
Live Service Drive
Kanban board showing every vehicle in the shop. Color-coded by wait time. Equity mining flags customers with upgrade potential. Automated service reminders and post-service follow-up — revenue walks in on autopilot.
Response Leaderboard
Put it on the BDC wall. 30-second auto-refresh. Green under 5 minutes, red over 15. Streak counters and medal badges. Salespeople compete on their own — no management intervention needed.
What Competitors Can't Do
Nobody combines GL analytics, CRM intelligence, and service operations in one platform.
| Capability | ReverseRisk | Impel AI | RedLine7 |
|---|---|---|---|
| GL miscode detection | ✗ | ✗ | ✓ |
| Vendor-level drill-down | ✗ | ✗ | ✓ |
| Multi-store customer matching | ✗ | ✗ | ✓ |
| Lead scoring (0-100) | ✗ | ✗ | ✓ |
| Defection risk alerts | ✗ | ✗ | ✓ |
| F&I deal desk intelligence | ✗ | ✗ | ✓ |
| Live service drive board | ✗ | ✗ | ✓ |
| CDK Fortellis native | ✗ | ✗ | ✓ |
How It Works
Three steps. No spreadsheets. Under one hour.
Connect your CDK DMS via Fortellis
Native CDK integration pulls GL, CRM, service, and F&I data automatically. No exports, no uploads, no IT department.
We analyze everything automatically
Vendor classification, miscode detection, customer tiering, lead scoring, equity mining, F&I product affinity. All running before your first login.
Your team sees exactly what to do
Who to call. What to fix. Where the money is. Every role gets a purpose-built view — not a generic report they have to interpret.
Built for Every Role
Every person sees only what they need.
General Manager
- ›Store summary — entire business on one page
- ›Multi-store comparison and peer benchmarking
- ›Defection risk alerts on top customers
- ›Every department KPI at a glance
Controller
- ›GL analytics mapped to your chart of accounts
- ›Vendor spend with department cross-tab
- ›Automated miscode detection (13 rules)
- ›On-demand check tracking and variance reports
Sales Manager
- ›Lead scoring — every lead pre-scored 0-100
- ›Response time leaderboard with TV mode
- ›Lost deal analysis and re-engagement lists
- ›Salesperson performance deep-dives
F&I Manager
- ›Deal desk — product affinity before they sit down
- ›PVR tracking against $1,800 benchmark
- ›Product penetration by type and salesperson
- ›Deal analyzer with front/back gross scatter
Service Manager
- ›Live kanban board — every vehicle in the shop
- ›Equity mining flags on open repair orders
- ›Automated service reminders and follow-up
- ›Color-coded wait times for wall-mounted TV
BDC Manager
- ›Customer lifecycle triggers (5 types, auto-fire)
- ›Notification center with delivery tracking
- ›Agent queue with priority by customer tier
- ›Email and SMS performance by template
Pricing
Three tiers. Scale when you're ready.
Tier 1
OpEx Intelligence
$999/mo
$12,000/year
- ✓GL analytics dashboard
- ✓Vendor spend analysis
- ✓Department breakdowns
- ✓Miscode detection (13 rules)
- ✓On-demand check tracking
- ✓Month-over-month variance
- ✓Multi-store comparison
Tier 2
Sales Intelligence
$1,999/mo
$24,000/year
- ✓Everything in Tier 1
- ✓CRM integration + lead scoring
- ✓Customer intelligence (360 profiles)
- ✓F&I deal desk + PVR tracking
- ✓Response time leaderboard
- ✓Deal analyzer
- ✓Lost deal analysis
Tier 3
Full Platform
$2,999/mo
$36,000/year
- ✓Everything in Tier 2
- ✓Live service drive board
- ✓Equity mining on open ROs
- ✓Automated notifications (SMS + email)
- ✓Customer lifecycle triggers
- ✓Commission tracking
- ✓Trade-in lifecycle management
Compare: ReverseRisk alone is $3,300/mo. RedLine7 Full Platform does more for $2,999/mo.
The Math
What you pay now
$220,000–$340,000/yr
RedLine7
$12,000–$36,000/yr
Save $184,000+ per year and get more features.
Built on CDK Fortellis
Native CDK integration — not a hack.
10 CDK APIs. Real-time sync engine with rate limiting and delta detection. Your chart of accounts is respected — we map to your GL structure during onboarding, not a generic template. Designed for CDK Drive dealerships using eLead CRM.
See what your GL is hiding.
30-day pilot — free. Find money in your first week or walk away.
We onboard one dealer group at a time.
Request Accessmike@crosslandit.com