
One platform replaces ReverseRisk, CorePlus, and Impel — at 90% less cost.
Request AccessCurrently onboarding dealer groups by invitation.
Dealers pay $300K+ per year across tools that don't talk to each other.
$40K/yr
ReverseRisk
GL analytics only. No vendor drill-down. No miscode detection. Reynolds-only — doesn't work with CDK.
$120K/yr
CorePlus
Vendor management only. No CRM, no customer intelligence, no analytics dashboards.
$60–180K/yr
Impel AI
CRM automation. Can't route leads across stores. No GL analytics. No financial reporting.
None of these talk to each other. GMs waste hours daily pulling reports from multiple systems. Controllers export GL data manually. Nobody sees the full picture.
Six capabilities. One login. Every department.
13 automated miscode detection rules catch miscategorized expenses the first day. TV stations coded as digital retailing. Phone systems coded as advertising. Typically $50–100K found in the first month — pays for the entire year.
Automatic Platinum/Gold/Silver tiers based on purchase history. Defection risk alerts when a top customer shops a competitor. Multi-store recognition — customer at Store A is recognized instantly at Store B.
Every lead scored 0–100 across five factors before a human touches it. HOT leads route to your closer immediately. Service-to-sales detection flags customers in your shop right now who also submitted a lead online.
Before the customer sits down, the F&I manager knows their product affinity. “Lead with VSC — they bought it every time.” PVR tracking against the $1,800 benchmark. Daily, not month-end.
Kanban board showing every vehicle in the shop. Color-coded by wait time. Equity mining flags customers with upgrade potential. Automated service reminders and post-service follow-up — revenue walks in on autopilot.
Put it on the BDC wall. 30-second auto-refresh. Green under 5 minutes, red over 15. Streak counters and medal badges. Salespeople compete on their own — no management intervention needed.
Nobody combines GL analytics, CRM intelligence, and service operations in one platform.
| Capability | ReverseRisk | Impel AI | RedLine7 |
|---|---|---|---|
| GL miscode detection | ✗ | ✗ | ✓ |
| Vendor-level drill-down | ✗ | ✗ | ✓ |
| Multi-store customer matching | ✗ | ✗ | ✓ |
| Lead scoring (0-100) | ✗ | ✗ | ✓ |
| Defection risk alerts | ✗ | ✗ | ✓ |
| F&I deal desk intelligence | ✗ | ✗ | ✓ |
| Live service drive board | ✗ | ✗ | ✓ |
| CDK Fortellis native | ✗ | ✗ | ✓ |
Three steps. No spreadsheets. Under one hour.
Native CDK integration pulls GL, CRM, service, and F&I data automatically. No exports, no uploads, no IT department.
Vendor classification, miscode detection, customer tiering, lead scoring, equity mining, F&I product affinity. All running before your first login.
Who to call. What to fix. Where the money is. Every role gets a purpose-built view — not a generic report they have to interpret.
Every person sees only what they need.
Three tiers. Scale when you're ready.
Tier 1
$999/mo
$12,000/year
Tier 2
$1,999/mo
$24,000/year
Tier 3
$2,999/mo
$36,000/year
Compare: ReverseRisk alone is $3,300/mo. RedLine7 Full Platform does more for $2,999/mo.
What you pay now
$220,000–$340,000/yr
RedLine7
$12,000–$36,000/yr
Save $184,000+ per year and get more features.
Native CDK integration — not a hack.
10 CDK APIs. Real-time sync engine with rate limiting and delta detection. Your chart of accounts is respected — we map to your GL structure during onboarding, not a generic template. Designed for CDK Drive dealerships using eLead CRM.
30-day pilot — free. Find money in your first week or walk away.
We onboard one dealer group at a time.
Request Accessmike@crosslandit.com