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RedLine7|Dealer Intelligence
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RedLine7

The dealer intelligence platform that replaces the stack.

GL analytics. Lead scoring. F&I deal desk. Service drive board. Customer intelligence. Morning reports. All from one CDK Fortellis integration.

LIVE STORE HEALTH
$247K
Gross Profit MTD
312
Active Opportunities
1,847
Leads This Month
4.2 min
Avg Response Time
89%
Appt Set Rate

Sample data from a RedLine7 demo dealership

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Dealer PrincipalsGeneral ManagersSales ManagersF&I ManagersService DirectorsControllersBDC Managers

Everything your dealership needs. Nothing it doesn’t.

Financial Intelligence

  • Daily operating control
  • GL analytics & miscode detection
  • Vendor spend tracking
  • Department P&L breakdowns
  • Budget vs actual comparisons
  • Multi-store roll-up views

Sales & Lead Management

  • Lead scoring & tier classification
  • Speed-to-lead tracking
  • Pipeline management & forecasting
  • Source ROI analysis
  • Salesperson scorecards
  • Conversion funnel analytics

Customer Intelligence

  • 360° customer profiles
  • Equity mining & trigger alerts
  • Service-to-sales bridge
  • Retention risk scoring
  • Communication history
  • Cross-sell opportunity detection

F&I Performance

  • PVR benchmarking & trending
  • Product penetration analysis
  • Deal-level margin breakdown
  • CIT aging & compliance
  • Lender performance reports
  • Reserve optimization insights

Service & Fixed Ops

  • RO analysis & advisor scoring
  • Drive board management
  • Fixed ops revenue tracking
  • Parts inventory intelligence
  • Service appointment pipeline
  • Customer pay vs warranty mix

AI & Automation

  • AI copilot for every department
  • Automated morning reports
  • Natural language data queries
  • Predictive lead scoring
  • Smart follow-up scheduling
  • Real-time anomaly detection

Three steps. Under one hour. No IT department.

01

Connect Your DMS

We integrate directly with CDK Drive via Fortellis APIs. No middleware, no CSV imports, no manual entry.

02

Configure Your Store

Set up departments, map your GL structure, define KPI targets, and assign user roles. Your data starts flowing immediately.

03

Command Your Data

Every metric, every department, every person — all in one platform. Real-time dashboards, AI insights, and morning reports delivered automatically.

Native CDK Fortellis Integration

RedLine7 connects directly to your CDK DMS through the Fortellis API marketplace. No middleware. No manual exports. Your data stays in your environment — we read it in real time and never write back without your explicit permission.

CRM Leads & OpportunitiesF&I Deal DataService Repair OrdersCustomer RecordsAppointments & SchedulingParts & Inventory

Designed for CDK Drive dealerships using eLead CRM.

See what your dealership looks like in RedLine7.

We connect to your CDK sandbox, pull your actual data, and walk you through a live demo. No slides. No mockups.

Schedule a Demo

mike@redline7.com