R
RedLine7

Find the money
you’re leaving
on the table.

RedLine7 surfaces what your store is leaving behind: missed leads, F&I givebacks, service retention gaps, body shop leakage, and the process breakdowns nobody catches until month-end. Across Sales, BDC, F&I, Service, Parts, Body Shop, and Accounting — every seat sees the same numbers.

Activate on FortellisRequest Shadow Mode assessment →
Authorized dealership data only·Dealer owns dealer data·Live on the Fortellis Marketplace

Built for

Dealer PrincipalsGeneral ManagersSales ManagersF&I ManagersService DirectorsBDC ManagersParts ManagersBody Shop ManagersMarketing Directors

Platform

Everything your dealership needs. Nothing it doesn’t.

Fixed ops and body shop leakage included — we monitor service, parts, and collision activity for missed retention, follow-up gaps, repair-order exceptions, and advisor / writer accountability issues, alongside Sales, BDC, and F&I.

Sales & Lead Management

  • Lead scoring & tier classification
  • Speed-to-lead tracking
  • Pipeline management
  • Source ROI analysis
  • Salesperson scorecards
  • Conversion funnel analytics

Customer Intelligence

  • 360° customer profiles
  • Equity mining & trigger alerts
  • Service-to-sales bridge
  • Retention risk scoring
  • Cross-brand defection alerts
  • Platinum / Gold / Silver / Bronze tiers

BDC & AI Response

  • Prompt first-reply on internet leads
  • SMS Accept / Pass cascade
  • 5/15/20-minute protocol checks
  • Contact-confirmation follow-ups
  • Unsold lead revival queue
  • 5-rule routing engine

F&I Performance

  • Pre-loaded customer history per deal
  • Product affinity analysis
  • PVR, VSC, GAP, penetration benchmarks
  • CIT aging + floor-plan carry math
  • Chargeback trend + buy-rate spread
  • F&I manager scorecards

Service & Fixed Ops

  • Service drive Kanban board
  • Advisor scorecard + effective labor rate
  • Stalled & carry-over RO flags
  • 7-day appointment calendar
  • No-show detection & rescheduling
  • Service-to-sales equity triggers

Parts & Body Shop

  • Parts profitability + lost-sales tracking
  • Counter performance analytics
  • Body shop WIP + sublet exposure
  • Collision repair-order exceptions
  • Estimator + technician scorecards
  • Insurance / DRP follow-up gap detection

Revenue & Gross Analytics

  • Department revenue roll-up
  • Front, back, and total PVR trends
  • Multi-store roll-up for dealer groups
  • Advisor, F&I, and counter scorecards
  • Year-over-year PVR trends

Shadow mode

See your own gaps before you commit to anything.

Authorize read-only access to your authorized dealership data sources. RedLine7 reviews recent activity across Sales, BDC, F&I, Service, Parts, Body Shop, and Accounting / revenue reporting, then sends a written assessment — never-contacted leads, walked equity, F&I product gaps, service retention drop-off, body shop follow-up gaps, response-time regression — with a suggested gross impact ranking.

Findings require dealer validation and are not guaranteed revenue.

Revocable anytime. You keep the assessment whether you move forward or not.

Request Shadow Mode assessment
Example finding (illustrative)
87 leads never contacted (recent window)
× industry close-rate range
× estimated avg gross
= suspected gross leakage
Estimates are informational only. Real numbers come from your
own data during the Shadow Mode review.

How it works

From activation to decision surface.

01

Activate on Fortellis

Activate RedLine7 on the Fortellis Marketplace to start the onboarding request. RedLine7 follows up to confirm dealership information, authorized data access, rooftops, departments, and rollout scope.

02

Configure your store

Working call to set up departments, define KPI targets, and assign user roles. Authorized historical data backfills in the background through scheduled syncs.

03

Run the briefing

Your decision surface lives on every screen. Every seat. Every department. Operational updates flow in throughout the day.

Pricing is provided by private quote based on rooftops, modules, integrations, data scope, and onboarding requirements.

Stop piecing your Monday together at noon.

Activate on Fortellis or request a Shadow Mode assessment — we’ll walk you through how RedLine7 plugs into your CDK stack and what your store looks like on day one.

Activate on FortellisRequest Shadow Mode assessment