Every lead.
Every deal.
Every 60 seconds.

RedLine7 reads your CDK Drive and eLead data every 60 seconds and shows every seat in your store — from DP to service advisor — the leads that walked, the equity you’re missing, and the F&I deals that gave back money. Before month-end close.

Book a 30-min demo See your own numbers →

SOC 2 Phase 1 aligned·CDK Fortellis certified·Multi-rooftop ready

Built for

Dealer PrincipalsGeneral ManagersSales ManagersF&I ManagersService DirectorsBDC ManagersParts ManagersMarketing Directors

Platform

Everything your dealership needs. Nothing it doesn’t.

Sales & Lead Management

✓Lead scoring & tier classification
✓Speed-to-lead tracking
✓Pipeline management
✓Source ROI analysis
✓Salesperson scorecards
✓Conversion funnel analytics

Customer Intelligence

✓360° customer profiles
✓Equity mining & trigger alerts
✓Service-to-sales bridge
✓Retention risk scoring
✓Cross-brand defection alerts
✓Platinum / Gold / Silver / Bronze tiers

BDC & AI Response

✓AI first-reply in under 60 seconds
✓SMS Accept / Pass cascade
✓5/15/20-minute protocol checks
✓Contact-confirmation follow-ups
✓Unsold lead revival queue
✓5-rule routing engine

F&I Performance

✓Pre-loaded customer history per deal
✓Product affinity analysis
✓PVR, VSC, GAP, penetration benchmarks
✓CIT aging + floor-plan carry math
✓Chargeback trend + buy-rate spread
✓F&I manager scorecards

Service & Fixed Ops

✓Service drive Kanban board
✓Advisor scorecard + effective labor rate
✓Stalled & carry-over RO flags
✓7-day appointment calendar
✓No-show detection & rescheduling
✓Service-to-sales equity triggers

Revenue & Gross Analytics

✓Department revenue roll-up
✓Front, back, and total PVR trends
✓Multi-store roll-up for dealer groups
✓Advisor, F&I, and counter scorecards
✓Year-over-year PVR trends

Shadow mode

See your own lost gross before you sign anything.

Authorize read-only Fortellis access for 30 days. We’ll analyze 90 days of your own CDK and eLead data and send you a written gap analysis — never-contacted leads, walked equity, F&I penetration gaps, response-time regression — ranked by dollar impact.

Revocable anytime. You keep the report whether you sign or not.

Request the analysis

Example finding
87 leads never contacted (last 90 days)
   × 15% industry close rate
   × $3,200 avg gross
= $41,760 of gross walked
Your actual response time: 4h 11m
Simulated RedLine7 response: 3m

How it works

From signup to decision surface in three steps.

Subscribe on Fortellis

Provision your CDK Drive and eLead subscription IDs in the marketplace, then hand them to us.

Configure your store

Set up departments, define KPI targets, and assign user roles on a single onboarding call. Historical data backfills in the background.

Run the briefing

By the next morning, your decision surface is on every screen. Every seat. Every department.

Stop piecing your Monday together at noon.

A 30-minute demo shows you exactly how RedLine7 plugs into your CDK stack and what your store looks like on day one.

Book a demo

Every lead.Every deal.Every 60 seconds.