Every lead answered in seconds,
qualified, routed, and logged
in your CDK CRM — automatically.

Built for

Captured

Every inbound lead from your providers — CDK eLead, Dealer.com, AutoTrader, FordDirect — is captured the moment it arrives. Nothing slips through, including after-hours and weekend leads.

Parsed & classified

The lead is read and structured automatically: customer, vehicle of interest, trade signals, and intent. Unrecognized formats are still captured, never dropped.

Matched to the rooftop

The vehicle is matched against your live inventory by stock number and VIN, so a multi-rooftop group routes each lead to the store that actually has the car.

Answered in seconds

An AI BDC agent replies right away with a vehicle-specific message — the exact unit, a link to its detail page, and a clear next step toward a visit. No fabricated pricing, ever.

Routed to a salesperson

The lead is assigned to the right rep on your team and offered to them with a one-click accept, so a person owns it fast.

Logged in your CRM

Every interaction is written back into eLead as a completed activity, a comment on the opportunity, and the customer record — so the salesperson opens the deal with full context already there.

Instant first response

• ✓Replies to new internet leads in seconds
• ✓Vehicle-specific, not a generic auto-reply
• ✓Links the exact unit’s detail page
• ✓Covers nights, weekends, and overflow
• ✓Trade-in raised naturally, never a quoted value
• ✓Never states a price, payment, or APR

Inventory-aware rooftop routing

• ✓Matches each lead to your live inventory
• ✓Resolves the right store by stock # / VIN
• ✓Built for multi-rooftop dealer groups
• ✓No silent mis-routing — ambiguous leads are surfaced
• ✓Round-robin assignment across the up-list
• ✓One-click salesperson accept / pass

eLead write-back

• ✓Each interaction logged as a completed activity
• ✓Conversation summary added to the opportunity
• ✓Customer contact details kept current
• ✓Follow-ups and appointments scheduled in eLead
• ✓Reps see full context before first contact
• ✓A complete CRM record without manual entry

Qualify & nurture

• ✓Engages and qualifies one question at a time
• ✓Drives toward an in-person test drive
• ✓Surfaces a trade for in-person appraisal
• ✓Warm handoff to the assigned salesperson
• ✓Periodic check-ins keep the lead warm
• ✓Honest, on-brand voice — no hype

Native CDK Fortellis integration

• ✓Built on certified CDK CRM APIs
• ✓Reads leads, customers, and activity history
• ✓Writes activities, comments, and opportunities
• ✓Sends customer email through eLead
• ✓Reference data synced per rooftop at install
• ✓No bolt-on — it lives where your team works

Full visibility

• ✓Every captured lead is a record you can see
• ✓Lead-by-lead timeline of what happened
• ✓Speed-to-lead and response tracking
• ✓Source and rooftop breakdowns
• ✓Salesperson assignment and follow-up status
• ✓The denominator nothing falls out of

Observe mode

See it work your leads before it sends a thing.

Start in observe mode. RedLine7 captures your real inbound leads and drafts exactly what it would send — the first reply, the rooftop match, the salesperson it would route to — and routes those drafts to you instead of the customer. Nothing goes to the shopper, the salesperson, or your CRM until you say go.

When you’re comfortable, flip it live per rooftop. You stay in control the whole way.

Reads your real leads

Pulls new leads, customer records, and activity history straight from CDK CRM through certified Fortellis APIs. The AI works the actual lead, with the customer’s real history in hand.

Writes back where it counts

Logs each interaction as a completed activity, drops a conversation summary on the opportunity, keeps the customer record current, and schedules follow-ups — all in eLead.

Your reps lose nothing

When the lead reaches a salesperson, the full thread is already in the CRM. They pick up a warm, documented opportunity instead of starting cold.