RedLine7
The dealer intelligence platform that replaces the stack.
GL analytics. Lead scoring. F&I deal desk. Service drive board. Customer intelligence. Morning reports. All from one CDK Fortellis integration.
Currently onboarding CDK dealer groups by invitation.
Platform
Everything your dealership runs on. One screen.
Financial Intelligence
- ›GL analytics mapped to your chart of accounts
- ›13 automated miscode detection rules
- ›Vendor spend analysis with department cross-tab
- ›On-demand check tracking
- ›Month-over-month variance reporting
- ›Department P&L with CDK data
Sales & Lead Management
- ›Every lead scored 0–100 before a human touches it
- ›Brooke AI sends the first email in under 60 seconds
- ›SMS accept/pass routing to salespeople
- ›Speed-to-lead and pipeline velocity tracking
- ›Lost deal analysis with re-engagement lists
- ›Sales scorecard ranked by gross and response time
Customer Intelligence
- ›65,000+ DMS customers scored and tiered automatically
- ›Platinum/Gold/Silver/Bronze based on real history
- ›Defection risk alerts on your best customers
- ›Customer 360 profiles with full purchase + service timeline
- ›Multi-store recognition across rooftops
- ›Equity mining on service drive customers
F&I Performance
- ›PVR tracking and benchmarking by manager
- ›Product penetration by deal type (new/used/finance/lease)
- ›Contracts-in-transit aging tracker
- ›Deal analyzer with front/back gross breakdown
- ›F&I manager scorecards
- ›Lead-to-F&I conversion attribution
Service & Fixed Ops
- ›Live service drive board with RO status
- ›Advisor scorecards with hours, revenue, comeback rate
- ›Appointment calendar with no-show tracking
- ›Parts profitability and margin analysis
- ›Body shop cycle time and insurance mix
- ›Fixed ops forecast with budget vs actual
AI & Automation
- ›Brooke AI handles first customer contact end-to-end
- ›Automatic activity write-back to eLead CRM
- ›Service appointment confirmations and reminders
- ›Post-service follow-up sequences
- ›Morning report delivered at 5 AM daily
- ›Customizable dashboard with 52 drag-and-drop widgets
Onboarding
Three steps. Under one hour. No IT department.
Connect your CDK DMS
Native Fortellis integration. We pull GL, CRM, service, F&I, and parts data automatically. No exports. No spreadsheets.
We analyze everything
Customer scoring, lead scoring, miscode detection, equity mining, F&I product affinity. Running before your first login.
Your team takes action
Every role gets a purpose-built view. Who to call. What to fix. Where the money is. Not a report to interpret — a playbook to execute.
11
CDK APIs integrated
87
Pages built
52
Dashboard widgets
13
GL miscode rules
65K+
Customers scored
<60s
AI first response
Integration
Built natively on CDK Fortellis
RedLine7 connects directly to your CDK DMS through the Fortellis API marketplace. No middleware. No manual exports. Your data stays in your environment — we read it in real time and never write back without your explicit permission.
Designed for CDK Drive dealerships using eLead CRM.
See what your dealership looks like in RedLine7.
We connect to your CDK sandbox, pull your actual data, and walk you through a live demo. No slides. No mockups.
Schedule a Demomike@redline7.com