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RedLine7|Dealer Intelligence
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RedLine7

The dealer intelligence platform that replaces the stack.

Lead scoring. F&I deal desk. Service drive board. Customer intelligence. Morning reports. All from one CDK Fortellis integration.

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Dealer PrincipalsGeneral ManagersSales ManagersF&I ManagersService DirectorsControllersBDC Managers

PLATFORM

Everything your dealership needs. Nothing it doesn’t.

Financial Intelligence

  • Daily operating control
  • Department P&L breakdowns
  • Vendor spend tracking
  • Multi-store roll-up views
  • Expense exception alerts
  • Month-over-month comparisons

Sales & Lead Management

  • Lead scoring & tier classification
  • Speed-to-lead tracking
  • Pipeline management & forecasting
  • Source ROI analysis
  • Salesperson scorecards
  • Conversion funnel analytics

Customer Intelligence

  • 360° customer profiles
  • Equity mining & trigger alerts
  • Service-to-sales bridge
  • Retention risk scoring
  • Communication history
  • Cross-sell opportunity detection

F&I Performance

  • PVR benchmarking & trending
  • Product penetration analysis
  • Deal-level margin breakdown
  • CIT aging & tracking
  • Lender mix & buy-sell spread
  • F&I manager scorecards

Service & Fixed Ops

  • RO analysis & advisor scoring
  • ELR & hours-per-RO tracking
  • Drive board management
  • Parts sales & fill rate analysis
  • Service appointment pipeline
  • Customer pay vs warranty mix

AI & Automation

  • AI copilot for every department
  • Automated morning reports by role
  • AI-powered lead response (Brooke)
  • Lead scoring & enrichment
  • Automated salesperson routing
  • Cross-department MVP rankings

ONBOARDING

Three steps. Under one hour. No IT department.

01

Connect Your DMS

We integrate directly with CDK Drive via Fortellis APIs. No middleware, no manual entry. Your data flows automatically.

02

Configure Your Store

Set up departments, map your GL structure, define KPI targets, and assign user roles. Your data starts flowing immediately.

03

Command Your Data

Every metric, every department, every person — all in one platform. Real-time dashboards, AI insights, and morning reports delivered automatically.

INTEGRATION

Native CDK Fortellis Integration

RedLine7 connects directly to your CDK DMS through the Fortellis API marketplace. No middleware. No manual exports. Your data stays in your environment — we read it in real time and never write back without your explicit permission.

CRM Leads & OpportunitiesF&I Deal DataService Repair OrdersCustomer RecordsAppointments & SchedulingParts Sales Data

Designed for CDK Drive dealerships using eLead CRM.

See what your dealership looks like in RedLine7.

We connect to your CDK sandbox, pull your actual data, and walk you through a live demo. No slides. No mockups.

Schedule a Demo

mike@redline7.com